Short-Asking with Long-Encouraging (SALE) : a simple method to increase purchase quantity
Year of publication: |
2024
|
---|---|
Authors: | Lu, Zoe Y. ; Hsee, Christopher K. ; Wu, Kaiyang |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 4, p. 1152-1170
|
Subject: | Emergency preparation | Field experiments | Sales promotion | Scope sensitivity | Unit-asking |
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