Evaluates current evidence on contemporary gift giving, drawing some tentative marketing conclusions. Draws evidence from surveys carried out in Bradford, UK and those carried out by Gallup and the National Opinion Polls on Christmas shopping. Looks at the role of gift giving in society while...

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing implications for each cultural value dimension presented. The implications include those relating to brand loyalty, gift‐giving behaviour, consumer satisfaction, consumer complaint...

The existing literature of brand loyalty has been essentially focused on the roles of perceived quality, brand reputation and especially satisfaction, due to the fact that they summarise consumers’ knowledge and experiences, guiding their subsequent actions. In this context, the shifting...

Purpose – This paper aims to focus on online fraud occurrence in retailing banking sectors both in the UK and China. Online financial transactions bring convenience to individuals dramatically and improve banking service quality efficiently. However, the latest service channel, Internet, has...

The latest Bourton Group survey on trends and opinions in UK industry looks at the likely operational impact of four key areas of change: globalisation; the increasing power of the customer; social and environmental; and e‐business. Companies are gearing up uncertainly to face what are seen as...

Purpose – Empowered by Web 2.0 and social media, consumers join online communities and produce social capital. They generate information for online communities by sharing their knowledge, information and experience, and thus support organisational learning. Co‐creation of value with...

Purpose – Corporate social responsibility (CSR)‐based strategies have become important concepts in dealing with firms' stakeholders. The purpose of this paper is to focus on the processes of stakeholder legitimacy and interest detection, namely ethical considerations and community...