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Improving the effectiveness of advertising in Internet social networking

Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012

Persistent link: https://www.econbiz.de/10009488306

Response to advertising on online social networks : the role of social capital

Pinho, José Carlos; Soares, Ana Maria - In: International journal of consumer studies 39 (2015) 3, pp. 239-248

Persistent link: https://www.econbiz.de/10011380547

Effective marketing communication via social networking site : the moderating role of the social tie

Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270

Persistent link: https://www.econbiz.de/10011472234

Effects of promotions on location-based social media : evidence from Foursquare

Zhang, Ke; Pelechrinis, Konstantinos; Lappas, Theodoros - In: International journal of electronic commerce : IJEC 22 (2018) 1, pp. 36-65

Persistent link: https://www.econbiz.de/10011848494

Advertising in Social Networks

Pustylnick, Igor - 2014

The advertising efforts in social networks grow every year. Since their appearance in the late 1990s Social Network Web … possibilities of advertising in each of these groups as well as the disadvantages of using the sites of the particular group for the … advertising purposes …

Persistent link: https://www.econbiz.de/10014174645

Peer to Peer Advertising through Social Networking Websites

Chatterjee, Prabirendra; Rai, Sumant - 2014

Peer-To-Peer advertising is the newest trend in the age of online advertising. The Facebook gift phenomenon or … dynamics using the latest advertising mode. In this paper we develop a strategic interaction model and explain how the … structure of peer-to-peer link formations in social networking websites affect the advertising dynamics in electronic space. The …

Persistent link: https://www.econbiz.de/10014190009

Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284

Persistent link: https://www.econbiz.de/10013440055

Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude

Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168

Persistent link: https://www.econbiz.de/10011852935

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713