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Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
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Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan - In: Sport management review 22 (2019) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
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Technology acceptance model and stimulus-organism response for the use intention of consumers in social commerce
Choi, Youngkeun - In: International journal of e-business research : an … 15 (2019) 2, pp. 93-101
Persistent link: https://www.econbiz.de/10012007804
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The impact of millennium floods on vacation decisions in a coastal tourism destination : the case of South Carolina, USA
Wang, Chuhan; Sirakaya-Turk, Ercan; Aydin, Serdar - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10012111335
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New trends in retailing and services : editorial
Souiden, Nizar; Ladhari, Riadh; Chiadmi, Nour-Eddine - In: Journal of retailing and consumer services 50 (2019), pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
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Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Claffey, Ethel; Brady, Mairead - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1047-1079
Persistent link: https://www.econbiz.de/10012178605
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Emotions, indigenous affective ties, and social network theory : the case of South Korea
Yang, Inju; Horak, Sven - In: Asia Pacific journal of management : APJM ; a … 36 (2019) 2, pp. 395-414
Persistent link: https://www.econbiz.de/10012040742
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Twitter to manage emotions in political marketing
Calderón-Monge, Esther - In: Journal of promotion management : JPM 23 (2017) 3, pp. 359-371
Persistent link: https://www.econbiz.de/10011729568
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Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; … - In: Journal of marketing communications 23 (2017) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10011706451