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Comparing blogs with print ads for corporate branding : the role of source credibility

Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183

Persistent link: https://www.econbiz.de/10012252814

Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?

Balmer, John M. T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326

Persistent link: https://www.econbiz.de/10010358547

Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...

Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468

Persistent link: https://www.econbiz.de/10010423879

Corporate citizenship : challenging the corporate centricity in corporate marketing

Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699

Persistent link: https://www.econbiz.de/10012545106

Quo vadis corporate marketing?

Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646

Persistent link: https://www.econbiz.de/10012643939

Corporate brand orientation : identity, internal images, and corporate identification matters

Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737

Persistent link: https://www.econbiz.de/10012643961

Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship

Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471

Persistent link: https://www.econbiz.de/10011754988

Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification

Balmer, John M.T. - 2006

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative...

Persistent link: https://www.econbiz.de/10014292697

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

Balmer, John M. T. (contributor); … - 2013

Persistent link: https://www.econbiz.de/10015068316

The dual opening to brand heritage in family businesses

Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346

Persistent link: https://www.econbiz.de/10010358543

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