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Customer acquisition strategies : a customer equity management perspective
Peters, Kay; Verhoef, Peter C.; Krafft, Manfred - In: Handbook of research on customer equity in marketing, (pp. 227-264). 2015
Persistent link: https://www.econbiz.de/10010483483
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Assessing consequences of component sharing across brands in the vertical product line in the automotive market
Verhoef, Peter C.; Pauwels, Koen H.; Tuk, Mirjam Alexandra - In: The journal of product innovation management : an … 29 (2012) 4, pp. 559-572
Persistent link: https://www.econbiz.de/10009561575
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Customer intimacy and commitment to relationships with firms in five different sectors : preliminary evidence
Bügel, Marnix S.; Verhoef, Peter C.; Buunk, Bram - In: Journal of retailing and consumer services 18 (2011) 4, pp. 247-258
Persistent link: https://www.econbiz.de/10009232597
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Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja; Verhoef, Peter C.; Böhm, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
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Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van; Verhoef, Peter C. - In: Journal of marketing 72 (2008) 4, pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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Expanding business-to-business customer relationships : modeling the customer's upgrade decision
Bolton, Ruth M.; Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 72 (2008) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10003642961
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Understanding brand and dealer retention in the new car market : the moderating role of brand type
Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
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Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002513507
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449