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Chinese young consumers' response to negative brand information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting; Zhao, Yimeng; Yu, Jia; Yu, Mingzhou - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
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Adoption of homesharing platforms : a cross-cultural study
Muñoz-Leiva, Francisco; Mayo-Muñoz, Xavier; … - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011924269
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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The curious case of global branding : investigating the link between ethnic identity and consumer attitudes towards global brands
Harsandaldeep Kaur; Moktan, Pranay - In: International journal of Indian culture and business … 31 (2024) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10015064611
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Irish Tourism : Image Culture and Identity
Jorgensen, Annette (contributor);  … - 2003
Frontmatter -- Contents -- Contributors -- Introduction -- Part 1: Changing Places: The Local and the Global in Tourist Communities -- 1. 'If It Wasn't for the Tourists We Wouldn't Have an Audience': The Case of Tourism and Traditional Music in North Mayo -- 2. Defining the Local: The...
Persistent link: https://www.econbiz.de/10014488461
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Bicultural brand positioning in international markets : exploring potential challenges in the context of consumer cultures associated with human rights controversies
Weißkopf, Christian; Faix, Axel; Uhrich, Sebastian - In: Marketing : ZFP ; journal of research and management 46 (2024) 3, pp. 3-18
Persistent link: https://www.econbiz.de/10015071686
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The role of consumer characteristics on cultural consumption tendency
Ozkan, Feyza Nur; Kurtulus, Sema - In: Asia-Pacific journal of business administration 16 (2024) 3, pp. 482-503
Persistent link: https://www.econbiz.de/10015072331
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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856