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21
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
22
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
23
Flying ahead of the airplane
Taneja, Nawal K.
-
2008
Persistent link: https://www.econbiz.de/10003725838
Saved in:
24
Mehrmarkenhandel in der Automobilbranche : eine Betrachtung aus Kundensicht
Muth, Hendrik
-
2008
Persistent link: https://www.econbiz.de/10003726684
Saved in:
25
Effects of price decisions on product categories and brands
Álvarez Álvarez, Begoña
;
Vázquez Casielles, Rodolfo
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10003728553
Saved in:
26
Markenwertschöpfungskette
Kreutzer, Ralf T.
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
7
,
pp. 991-996
Persistent link: https://www.econbiz.de/10003729524
Saved in:
27
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
28
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
29
From servicescape to consumptionscape : a photo-elicitation study of Starbucks in the New China
Venkatraman, Meera
;
Nelson, Teresa
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10003756769
Saved in:
30
Der Markt der Luxusgüter : Daten, Fakten, Trends zu Mode, Accessoires, Uhren, Düften
München : Focus-Magazin-Verl.
-
2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003757218
Saved in:
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