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Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev; Inman, J. Jeffrey; Hofstede, Frenkel ter - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
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Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 755-773). 2009
Persistent link: https://www.econbiz.de/10003766171
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The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784479
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark; Cotte, June - 2009
Persistent link: https://www.econbiz.de/10003784633
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Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634
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Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.; Schindler, Robert M. - 2009
Persistent link: https://www.econbiz.de/10003784636
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Brand community
Muniz, Albert M.; O'Guinn, Thomas C. - 2009
Persistent link: https://www.econbiz.de/10003784669
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Building brand community
McAlexander, James H.; Schouten, John W.; Koenig, Harold F. - 2009
Persistent link: https://www.econbiz.de/10003784670