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Rechtliche Risiken der Mediapl...
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Product placement
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Pelsmacker, Patrick de
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10
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10
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9
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8
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Naderer, Brigitte
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Chen, Huan
7
Russell, Cristel Antonia
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Budzinski, Oliver
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Huber, Frank
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Hudders, Liselot
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Sung, Yongjun
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4
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4
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Laussel, Didier
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4
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International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of advertising research
22
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16
International journal of advertising : the review of marketing communications
12
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12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
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Advertising in new formats and media : current research and implications for marketers
6
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Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Engaging consumers through branded entertainment and convergent media
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Journal of advertising
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Tourism management : research, policies, practice
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Gabler Edition Wissenschaft
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of current issues and research in advertising : JCIRA
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Kellogg on advertising & media : the Kellogg School of Management
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Leitfaden Online-Marketing ; [Bd. 1]
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Young consumers : insight and ideas for responsible marketers
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
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ECONIS (ZBW)
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171
Ansatzpunkte der Werbepolitik zur Förderung emotionaler Kundenbindung im Facheinzelhandel : dargestellt am Beispiel TROTHE OPTIK
Elste, Ina
;
Kloevekorn-Norgall, Kristian
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 373-403)
.
2013
Persistent link: https://www.econbiz.de/10009774628
Saved in:
172
Media 41 : Journal für Media & Marketing
München : MIM, Marken Inst. München
-
2011-2015, Ausgabe 6
Persistent link: https://www.econbiz.de/10009743944
Saved in:
173
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
174
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
175
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
176
Zahlen und Daten für die Werbung : Media-Planer ...
Organisation der Media-Agenturen
;
Gesamtverband …
-
Frankfurt, M. : OMG Service GmbH
;
2012: Hamburg : G + J …
-
2012 - 2013
Persistent link: https://www.econbiz.de/10009752416
Saved in:
177
Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei
;
Foxall, Gordon R.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
Saved in:
178
Interaction effects of media and message on perceived complexity, risk and trust of innovative products
Molina-Castillo, Francisco-Jose
;
Lopez-Nicolas, Carolina
; …
- In:
European management journal
30
(
2012
)
6
,
pp. 577-587
Persistent link: https://www.econbiz.de/10009699351
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179
Bitte nicht abseitig!
Reinartz, Werner J.
;
Saffert, Peter
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
10
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009619154
Saved in:
180
Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Gawlowski, Dominika
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
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