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Rechtliche Risiken der Mediapl...
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Product placement
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Pelsmacker, Patrick de
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Matthes, Jörg
10
Unger, Fritz
9
Kelley, Larry D.
8
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8
Chen, Huan
7
Eisend, Martin
7
Russell, Cristel Antonia
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6
Budzinski, Oliver
6
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6
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Hudders, Liselot
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6
Sung, Yongjun
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Chan, Fong Yee
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Engel, Dirk
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4
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4
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4
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4
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4
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4
Laussel, Didier
4
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4
Lindstädt-Dreusicke, Nadine
4
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4
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1
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International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of advertising research
22
Journal of marketing communications
15
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
The journal of brand management : an international journal
8
Psychology & marketing
7
Advertising in new formats and media : current research and implications for marketers
6
Journal of promotion management : innovations in planning and applied research
6
Media-Perspektiven
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
Engaging consumers through branded entertainment and convergent media
5
Journal of consumer behaviour : an international research review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of media business studies
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
Journal of advertising
4
Journal of current issues and research in advertising : JCIRA
4
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Springer eBook Collection
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
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Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Beiträge zur Analyse und Entwicklung der Medien
3
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ECONIS (ZBW)
808
USB Cologne (EcoSocSci)
68
RePEc
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61
Die 4 P im Marketing
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10011696324
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62
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
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2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
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63
The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan
- In:
Journal of advertising research
57
(
2017
)
2
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pp. 227-235
Persistent link: https://www.econbiz.de/10011709414
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64
Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
Gambaro, Marco
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Puglisi, Riccardo
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2012
Persistent link: https://www.econbiz.de/10011759948
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65
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
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66
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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67
Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
Broberg, Oskar
;
Gianneschi, Marcus
;
Jonsson, Sverker
-
2016
-
Första upplagan, första tryckningen
Persistent link: https://www.econbiz.de/10011927077
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68
Leveraging ICT capabilities in potentially deceptive interactions : an integrated theoretical model to improve detectability
Jensen, Matthew L.
;
Chidambaram, Laku
- In:
Group decision and negotiation
24
(
2015
)
2
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pp. 271-298
Persistent link: https://www.econbiz.de/10010485498
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Analyzing consumer online behavior using user-level and aggregated advertising data
Nottorf, Florian
-
2013
Persistent link: https://www.econbiz.de/10010236326
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70
The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
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1998
Persistent link: https://www.econbiz.de/10000990719
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