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Knowledge management, trust and communication in the era of social media
Paliszkiewicz, Joanna (ed.) - 2020
The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...
Persistent link: https://www.econbiz.de/10014230342
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
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The competitiveness of CSR communication strategy in social media
Jamali, Reza; Moshabaki, Asghar; Kordnaeij, Asadollah - In: International journal of business information systems : … 21 (2016) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011520245
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Digital CSR communication of Welsh companies
Conte, Francesca; Deacon, Jonathan H.; Siano, Alfonso - In: Key challenges and opportunities for quality, …, (pp. 353-375). 2021
Persistent link: https://www.econbiz.de/10012506190
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The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 161-174). 2021
Persistent link: https://www.econbiz.de/10012491565
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What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun; Bortree, Denise Sevick - In: Journal of promotion management : JPM 23 (2017) 5, pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
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Building positive internal and external stakeholder perceptions through CSR storytelling
Hall, Kelly R.; Harrison, Dana E.; Obilo, Obinna O. - In: Journal of strategic marketing 31 (2023) 7, pp. 1317-1338
Persistent link: https://www.econbiz.de/10014553084
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CSR online: internet based communication
Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006
Persistent link: https://www.econbiz.de/10003350812
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Corporate social responsibility activity reportage on bank websites in Ghana
Hinson, Robert; Boateng, Richard; Madichie, Nnamdi - In: The international journal of bank marketing : IJBM 28 (2010) 7, pp. 498-518
Persistent link: https://www.econbiz.de/10008738389
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Facebook : examining the information presented and its impact on stakeholders
Haigh, Michel M.; Brubaker, Pamela K.; Whiteside, Erin - In: Corporate communications : an international journal 18 (2013) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10009711783