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A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun; Bradlow, Eric T.; Fader, Peter - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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The role of lifetime activity cues in customer base analysis
Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
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When is the best time to reactivate your inactive customers?
Ma, Shaohui; Tan, Hui; Fang, Shu - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10010490144
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Predicting customer churn from valuable B2B customers in the logistics industry : a case study
Chen, Kuanchin; Hu, Ya-Han; Hsieh, Yi-Cheng - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 475-494
Persistent link: https://www.econbiz.de/10011373599
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Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
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Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data
Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Prague economic papers : a bimonthly journal of … 28 (2019) 6, pp. 648-669
Persistent link: https://www.econbiz.de/10012158799
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Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina; Thomsen, Charlotte Hjerrild; … - In: Journal of business research : JBR 174 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
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The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick; Meierer, Markus; Näf, Jeffrey - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
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Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas; Platzer, Michael; Schröder, Nadine - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 194-215
Persistent link: https://www.econbiz.de/10012506525