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Black Friday shopping behaviour among generation y consumers in Botswana : an application of the stimulus-organism-response theory

Jaiyeoba, Olumide Olasimbo; Svotwa, Tendai Douglas; … - In: African journal of business and economic research : AJBER 15 (2020) 4, pp. 45-69

Persistent link: https://www.econbiz.de/10012669741

The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case

Fernandes, Teresa; Neves, Sara - In: Journal of strategic marketing 22 (2014) 6, pp. 548-560

Persistent link: https://www.econbiz.de/10010489663

A comparative study of generations X, Y, Z in food purchasing behavior : the relationships among customer value, satisfaction, and Ewom

Wahyuningsih; Nasution, Hanny; Yeni, Yulia Hendri; … - In: Cogent business & management 9 (2022) 1, pp. 1-20

The COVID-19 pandemic has fundamentally changed many aspects of lives, including business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their change in food purchasing behaviour during the pandemic. Further, the study examines the relationships among customer value,...

Persistent link: https://www.econbiz.de/10014436257

Customer value-oriented business education in the post-covid era : the case of MBA programs in Russia

Gerasimenko, Valentina V.; Kurbatskii, Aleksei N.; … - In: Population and economics : PE 6 (2022) 3, pp. 59-79

Persistent link: https://www.econbiz.de/10014249618

The interplay between customers' incidental and integral affects in value experience

Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538

Persistent link: https://www.econbiz.de/10013435572

Determinants of customer patronage of fast food outlets in Benin City

Okolie, Ugo Chuks; Udom, Idongesit David - In: Journal of economics and management research 10 (2021), pp. 74-99

Persistent link: https://www.econbiz.de/10013349637

A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry

Singh, Pratyancha; Kumar, Vinod; Kataria, Sonia - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 62-86

Persistent link: https://www.econbiz.de/10013549034

How customer expectations become adjusted after purchase

Lin, Chinho; Lekhawipat, Watcharee - In: International journal of electronic commerce : IJEC 20 (2015/2016) 4, pp. 443-469

Persistent link: https://www.econbiz.de/10011550928

Value-based promotion : a consumer retention tool in electronics goods market

Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10010484383

The dynamics of customer value and brand love among shoppers in emerging market

Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...

Persistent link: https://www.econbiz.de/10014506006