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The influence of gender on the...
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71
Gender
portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
72
Controversial
advertising
: transgressing the taboo of
gender
-based violence
Gurrieri, Lauren
;
Brace-Govan, Jan
;
Cherrier, Helene
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149
Saved in:
73
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual
advertising
efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
74
The effect of non-stereotypical
gender
role
advertising
on consumer evaluation
Chu, Kyounghee
;
Yi, Tu-hǔi
;
Kim, Ji Yoon
- In:
Social and environmental issues in advertising
,
(pp. 106-134)
.
2017
Persistent link: https://www.econbiz.de/10011591389
Saved in:
75
The influence of mating goal activation and
gender
differences on the evaluation of advertisements containing sexual words
Kim, Jungkeun
;
Kim, Sungeun Ange
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011596772
Saved in:
76
Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
Saved in:
77
The effect of ad smiles on consumer attitudes and intentions : influence of model
gender
and consumer
gender
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of business research : JBR
99
(
2019
),
pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
Saved in:
78
Advertising
,
gender
and society : a psychological perspective
Zawisza-Riley, Magdalena
-
2019
Persistent link: https://www.econbiz.de/10012025788
Saved in:
79
Advertising
and consumer citizenship :
gender
, images, and rights
Cronin, Anne M.
-
2000
terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and
gender
…
Persistent link: https://www.econbiz.de/10011826139
Saved in:
80
Men hate it, women love it : guilty pleasure
advertising
messages
Lancellotti, Matthew P.
;
Thomas, Sunil
- In:
Journal of business research : JBR
85
(
2018
),
pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
Saved in:
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