Giovanis, Apostolos; Athanasopoulou, Pinelopi; … - In: International Journal of Bank Marketing 37 (2019) 5, pp. 1165-1189
Purpose: The purpose of this paper is to investigate which of four well-established theoretical models (i.e. technology acceptance model, theory of planned behavior, unified theory of acceptance and use of technology, decomposed theory of planned behavior (DTPB)) best explains potential...