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Consumer-brand relationships'...
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94
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93
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93
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88
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86
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86
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10
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date (oldest first)
1
Investigating the consumer-
brand
relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
2
Consumer-
brand
relationships and
brand
loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
Saved in:
3
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
4
The influence factors of
brand
loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
5
Determinants of the Malaysian cars
brand
loyalty : mediating effect of
brand
satisfaction
Khaled Ali Ahmed Alfakih
;
Ummi Naiemah Saraih
;
Al …
- In:
Journal of industrial integration and management : …
7
(
2022
)
4
,
pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
Saved in:
6
The influencing factors of customer satisfaction in mobile brands in Myanmar
Ba Nyar Eain
;
Ghosh, Abhijit
;
Chakkaravarthy, Midhun J.
; …
- In:
Recent trends in business and entrepreneurial ventures
,
(pp. 199-211)
.
2024
Persistent link: https://www.econbiz.de/10015056614
Saved in:
7
Brand
experience and
brand
loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Saved in:
8
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
10
Value dimensions of gamification and their influence on
brand
loyalty and word-of-mouth : relationships and combinations with satisfaction and
brand
love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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