As corporates proceed to develop new product brands, changing market and consumer situations throw up the need for re-looking at age-old branding strategies and corporate beliefs. Increased competition, more informed consumers, changing global scenarios and economic conditions have brought into...

"This book focuses on the IT field from the outlook of industry professionals and covers multidisciplinary themes such as human resource management, sociology, psychology, and management along with technology itself. It emphasizes articles linking theory with application or critically analyzing...

""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--