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Nostalgic marketing, perceived...
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Showing
31
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40
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date (oldest first)
31
Memorability of a previous travel experience and revisit intention : the three-way interaction of
nostalgia
, perceived disappointment risk and extent of change
Hu, Yaou
;
Xu, Songjun
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588622
Saved in:
32
Nostalgia
marketing : examining music retromania
Kebede Gelgile, Hailemariam
- In:
Consumer behavior review : CBR
5
(
2021
)
2
,
pp. 232-242
Persistent link: https://www.econbiz.de/10012590940
Saved in:
33
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
34
Compensatory consumption during the COVID-19 pandemic : exploring the critical role of
nostalgia
in sport consumer behaviour
Cho, Heetae
;
Oh, Ga-Eun
;
Chiu, Weisheng
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1736-1763
Persistent link: https://www.econbiz.de/10013206267
Saved in:
35
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer
nostalgia
proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
36
Applying augmented reality (AR) technologies in theatrical performances in theme parks : a transcendent experience perspective
Hu, Runhong
;
Wang, Chaohui
;
Zhang, Tingting
;
Nguyen, Thixuan
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209330
Saved in:
37
Does a virtual trip evoke travelers'
nostalgia
and derive intentions to visit the destination, a similar destination, and share? :
nostalgia
-motivated tourism
Shin, Hyejo Hailey
;
Jeong, Miyoung
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013178070
Saved in:
38
Effects of consumer personal characteristics and psychological factors on
nostalgia
marketing
Kim, Kyunghee
;
Hong, Ahreum
;
Li, Yannan
- In:
International journal of electronic marketing and …
12
(
2021
)
1
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012509404
Saved in:
39
Nostalgia
: triggers and its role on new product purchase intentions
Xia, Lan
;
Wang, Joyce
;
Santana, Shelle
- In:
Journal of business research : JBR
135
(
2021
),
pp. 183-194
Persistent link: https://www.econbiz.de/10012647777
Saved in:
40
Personal and historical
nostalgia
: a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
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