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Causal social mechanisms : from the what to the why
Mason, Katy; Easton, Geoff; Lenney, Peter - In: Industrial marketing management : the international … 42 (2013) 3, pp. 347-355
Persistent link: https://www.econbiz.de/10009766121
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Felxible business models
Mason, Katy; Mouzas, Stefanos - In: European journal of marketing : EJM 46 (2012) 10, pp. 1340-1367
Persistent link: https://www.econbiz.de/10009661194
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Market sensing and situated dialogic action research (with a video camera)
Mason, Katy - In: Management learning : the journal for managerial and … 43 (2012) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10009625523
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What are bottom of the pyramid markets and why do they matter?
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
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Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark; Simmons, Geoffrey; Mason, Katy - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
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Shared learning in supply networks : evidence from an emerging market supply network
Mason, Katy; Oshri, Ilan; Leek, Sheena - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1743-1762
Persistent link: https://www.econbiz.de/10009678022
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Designing better markets for people at the bottom of the pyramid : bottom-up market design
Chakrabarti, Ronika; Mason, Katy - In: Concerned markets : economic ordering for multiple values, (pp. 153-177). 2014
Persistent link: https://www.econbiz.de/10010462799
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Markets, infrastructures and infrastructuring markets
Araujo, Luis; Mason, Katy - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 240-251
Persistent link: https://www.econbiz.de/10012819647
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Delivering impact in management research : when does it really happen?
MacIntosh, Robert; Beech, Nic; Bartunek, Jean M.; … - 2021
Persistent link: https://www.econbiz.de/10013182831
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Communication practices in a business relationship : creating, relating and adapting communication artifacts through time
Mason, Katy; Leek, Sheena - In: Industrial marketing management : the international … 41 (2012) 2, pp. 319-332
Persistent link: https://www.econbiz.de/10009544745