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Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.; Villanueva, Julian; Yoo, Shijin - In: Handbook of research on customer equity in marketing, (pp. 178-198). 2015
Persistent link: https://www.econbiz.de/10010483487
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Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh; Esmaeilpour, Majid; Moradi, Kianoosh - In: Romanian economic and business review 15 (2020) 4, pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
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Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh; Bahreinizad, Manizheh; Esmaeilpour, Majid - In: The Romanian economic journal : REJ 23 (2020) 78, pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
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Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, … - In: International marketing review 41 (2024) 1, pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
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Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola; Verlegh, Peeter; Klostermann, Jan; … - In: Journal of service management 33 (2022) 4/5, pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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A comparative study of generations X, Y, Z in food purchasing behavior : the relationships among customer value, satisfaction, and Ewom
Wahyuningsih; Nasution, Hanny; Yeni, Yulia Hendri; … - In: Cogent business & management 9 (2022) 1, pp. 1-20
The COVID-19 pandemic has fundamentally changed many aspects of lives, including business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their change in food purchasing behaviour during the pandemic. Further, the study examines the relationships among customer value,...
Persistent link: https://www.econbiz.de/10014436257
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
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The impact of customer value types on customer outcomes for different retail formats
Willems, Kim; Leroi-Werelds, Sara; Swinnen, Gilbert - In: Journal of service management 27 (2016) 4, pp. 591-618
Persistent link: https://www.econbiz.de/10011563715