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The alternative “Marketing Rev...
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Marketing theory
84
Marketingtheorie
77
Marketing
34
History of economic thought
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Ökonomische Ideengeschichte
23
Consumer behaviour
19
Konsumentenverhalten
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12
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11
Marketing history
10
Relationship marketing
10
Consumption history
9
Market research
9
Marketing. Distribution of products
9
Marktforschung
9
Beziehungsmarketing
8
Advertising history
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Wirtschaftsgeschichte
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B-to-B-Marketing
5
Business history
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Business-to-business marketing
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Consumer research
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Tadajewski, Mark
251
Jones, D. G. Brian
20
Hewer, Paul
18
Pressey, Andrew
14
Brownlie, Douglas
9
Ellis, Nick
9
Jones, D.G. Brian
7
Maclaran, Pauline
7
Hyman, Michael R.
6
O'Shaughnessy, John
6
Cluley, Robert
5
Denegri-Knott, Janice
5
Jones, Brian
5
Higgins, Matthew
4
Parsons, Elizabeth
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Saren, Michael
4
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3
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2
Figueiredo, Bernardo
2
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Journal of Historical Research in Marketing
39
Journal of historical research in marketing
37
Journal of marketing management : MM
34
Marketing theory
22
SAGE library in marketing
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Sage library in marketing
9
Critical marketing : issues in contemporary marketing
6
Historical research in marketing management
4
Organization : the critical journal of organization, theory and society
4
SAGE library of marketing
4
Business history
3
European Journal of Marketing
3
Business History
2
European journal of marketing : EJM
2
History of marketing thought ; Volume 2
2
Routledge companions in business, management and accounting
2
Business & society
1
Expanding disciplinary space : on the potential of critical marketing
1
Journal of Historical Research in Marketing Ser.
1
Journal of advertising
1
Journal of customer behaviour
1
Key issues in marketing management
1
Management Decision
1
Management decision : MD
1
Marketization : theory and evidence from emerging economies
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Qualitative marketing research : approaches, techniques and analysis
1
Routledge Companions in Business, Management and Accounting
1
Routledge Studies in the History of Marketing
1
Routledge companions
1
Routledge studies in the history of marketing
1
SAGE key concepts
1
SAGE key concepts series
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The Routledge companion to marketing and feminism
1
The SAGE handbook of marketing theory
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The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
139
OLC EcoSci
53
Other ZBW resources
43
BASE
11
USB Cologne (EcoSocSci)
3
RePEc
2
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31
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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32
Habit as a central concept in marketing
Tadajewski, Mark
- In:
Marketing theory
19
(
2019
)
4
,
pp. 447-466
Persistent link: https://www.econbiz.de/10012109421
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33
Eventalizing the marketing concept
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 91-117)
.
2018
Persistent link: https://www.econbiz.de/10011926741
Saved in:
34
Reading "the marketing revolution" through the prism of the FBI
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 118-134)
.
2018
Persistent link: https://www.econbiz.de/10011926743
Saved in:
35
Towards a history of critical marketing studies
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 160-211)
.
2018
Persistent link: https://www.econbiz.de/10011926747
Saved in:
36
Impact factors, journal rankings, interdisciplinary research and "the state of the art" in marketing theory and practice : editorial
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011883303
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37
The Rotary Club and the promotion of the social responsibilities of business in the early 20th century
Tadajewski, Mark
- In:
Business & society
56
(
2017
)
7
,
pp. 975-1003
Persistent link: https://www.econbiz.de/10011735098
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38
"When you tire of marketing you tire of life" or Why you should attend the Academy of Marketing conference : editorial
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1611-1614
Persistent link: https://www.econbiz.de/10012424261
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39
Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Tadajewski, Mark
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
Saved in:
40
Extending and distributing the self
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 547-554
Persistent link: https://www.econbiz.de/10014549796
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