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Assessing the applicability of Hofstede’s cultural dimensions for Global 500 corporations’ Facebook profiles and content

Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of Communication Management 21 (2017) 1, pp. 51-67

Purpose The purpose of this paper is to examine how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s Global 500 list. This is the first attempt to create a conceptualization of Hofstede’s dimensions for...

Persistent link: https://www.econbiz.de/10014851221

Openess and disclosure in social media efforts : a frank discussion with Fortune 500 and Philanthropy 400 communication leaders

Waters, Richard D. - In: Ethical practice of social media in public relations, (pp. 3-20). 2018

Persistent link: https://www.econbiz.de/10011929673

Rethinking campaign management to include a "SMART 1 IE" mindset

Waters, Richard D.; Chen, Zifei Fay; Gomez-Barris, Lorena - In: Public relations for social responsibility : affirming …, (pp. 137-147). 2021

Persistent link: https://www.econbiz.de/10012587337

Communicating social responsibility efforts : a success strategy for nonprofits or a shift from stakeholders' priorities?

Waters, Richard D.; Ott, Holly K. - In: The moral compass of public relations, (pp. 43-61). 2017

Persistent link: https://www.econbiz.de/10011586410

Investigating membership retention : employing public relations theory to better understand relationship management

Pressgrove, Geah; McKeever, Robert; McKeever, Brooke … - In: Journal of nonprofit & public sector marketing 36 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014514738

From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...

Waters, Richard D.; Auger, Giselle A.; Bortree, Denise … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10014438763

Crowded but not crowded out : comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns

Waters, Richard D.; Auger, Giselle A. - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-11

Persistent link: https://www.econbiz.de/10014439333

Examining the intersection of culture and stewardship : assessing how the most visited art museums promote their philanthropic missions

Pressgrove, Geah; Waters, Richard D.; Darrah, Adrienne; … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10014439349

Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions

Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856

Persistent link: https://www.econbiz.de/10013391983

Fritz J. Roethlisberger Memorial Award goes to "promoting identity development in leadership education : a multidomain approach to developing the whole leader"

Lo, Kevin D. - In: Journal of management education : the official … 44 (2020) 4, pp. 464-467

Persistent link: https://www.econbiz.de/10012243696