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Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands

Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 3, pp. 731-754

Purpose: The purpose of this study is to examine the effect of country affinity, ethnocentrism and product quality judgment on self-brand connection regarding both domestic and foreign brands. Design/methodology/approach: The study involved an online experiment and was conducted using online...

Persistent link: https://www.econbiz.de/10012274835

Conspicuous consumption : impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of Consumer Marketing 38 (2021) 7, pp. 802-812

Purpose: The purpose of this study was to explore the impact of self-related traits on consumer self-brand connection (SBC) and communal-brand connection (CBC) in public vs private consumption. Marketing practitioners will benefit by understanding the consumer traits that can be triggered and...

Persistent link: https://www.econbiz.de/10012639895

Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect

Heiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 75-84

Persistent link: https://www.econbiz.de/10003808341

Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective

Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66

Persistent link: https://www.econbiz.de/10003929290

Services' influence on minority portrayals in magazine advertising

Briggs, Elten; Landry, Timothy D.; Torres, Ivonne M. - In: The journal of services marketing 24 (2010) 2/3, pp. 209-218

Persistent link: https://www.econbiz.de/10003990926

Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs

Torres, Ivonne M.; Limbu, Yam B. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 59-70

Persistent link: https://www.econbiz.de/10008822600

Jordanian pharmaceutical companies : are their marketing efforts paying off?

Al-Shaikh, Mustafa; Torres, Ivonne M.; Zuniga, Miguel A.; … - In: Health marketing quarterly 28 (2011) 2, pp. 174-189

Persistent link: https://www.econbiz.de/10009241937

Advertising's unintended consequence : economic growth

Kopf, Dennis A.; Torres, Ivonne M.; Enomoto, Carl E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 5-18

Persistent link: https://www.econbiz.de/10009491981

Consumer attitudes toward social network advertising

Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011304695

Advertising and Internet content providers : creating a market for information

Kopf, Dennis A.; Torres, Ivonne M.; Ciganek, Andrew P. - In: Journal of internet commerce 11 (2012) 1/4, pp. 81-99

Persistent link: https://www.econbiz.de/10009703949