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Formation of reputation in business markets
Xie, Chunyan; Haugland, Sven A. - In: Journal of business-to-business marketing 23 (2016) 1, pp. 25-45
Persistent link: https://www.econbiz.de/10011496532
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Corporate social responsibility in B2B relationships : examining the effects of multifaceted supplier CSR on business customers trust
Han, Sang-Lin; Childs, Simon Sang Hoon - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10011471394
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Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 141 (2022), pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
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The central role of a company's technological reputation in enhancing customer performance in the B2B context of SMEs
Agostini, Lara; Nosella, Anna - In: Journal of engineering and technology management : JET-M 42 (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011630563
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B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos; Magni, Domitilla; Scuotto, Veronika; … - In: Industrial marketing management : the international … 117 (2024), pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
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Green CSR's role in retail competitive advantage : mediation by marketing and moderation by reputation
Nguyen Xuan-Nhi; Le Ngoc-Tien - In: Journal for global business advancement : JGBA 16 (2023) 2, pp. 285-312
Persistent link: https://www.econbiz.de/10015057739
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Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.; Lin, Zhibin; Chen, Weifeng; He, Xinming - In: Journal of business research : JBR 117 (2020), pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485