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Customer dependence and customer loyalty in traditional and modern format stores
Mishra, Hari Govind; Sinha, P. K.; Koul, Surabhi - In: Journal of Indian business research 9 (2017) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10011761490
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Customer perceptions of product assortment leading to store patronage : a study of small retailers
Koul, Surabhi; Sinha, P. K.; Mishra, Hari Govind - In: International journal of business and emerging markets … 10 (2018) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10011876452
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Small retailer's merchandise decision making : a grounded theory approach
Sinha, P. K.; Mishra, Hari Govind; Koul, Surabhi - 2016
Persistent link: https://www.econbiz.de/10011471759
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
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Impact of store atmospherics on customer behavior : influence of response moderators
Mishra, Hari Govind; Sinha, P. K.; Khoul, Surabhi - In: Journal of business and management : JBM 20 (2014) 1, pp. 45-65
Persistent link: https://www.econbiz.de/10010481914
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Buying impulsive trait : an effective moderator for shopping emotions and perceived risk
Sinha, P. K.; Mishra, Hari Govind; Kaul, Surabhi; … - 2014
Persistent link: https://www.econbiz.de/10010337507
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Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, P. K.; Mishra, Hari Govind; Singh, Sarabjot - 2014
Persistent link: https://www.econbiz.de/10010337508
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Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, P. K.; Mishra, Hari Govind; Kaul, Surabhi - 2014
Persistent link: https://www.econbiz.de/10010337509
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Acceptance of digital payments among rural retailers in India
Koul, Surabhi; Sahil Singh Jasrotia; Mishra, Hari Govind - In: Journal of payments strategy & systems 15 (2021) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10012792624
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Acceptance of ride-sharing in India : empirical evidence from the UTAUT model
Pandita, Shailesh; Koul, Surabhi; Mishra, Hari Govind - In: International journal of business and economics 20 (2021) 2, pp. 93-117
Persistent link: https://www.econbiz.de/10013184250