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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Supplier-selected referrals
Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 78 (2014) 2, pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
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Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.; Netzer, Oded; Ansari, Asim - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management 41 (2021) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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Relatinship investment and reciprocity : an empirical investigation
Yu, Yu - In: The journal of business & industrial marketing 30 (2015) 5, pp. 637-647
Persistent link: https://www.econbiz.de/10011341889
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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
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Investing in buyer-seller relationships in transitional markets : a market-based assets perspective
Hewett, Kelly; Krasnikov, Alexander V. - In: Journal of international marketing 24 (2016) 1, pp. 57-81
Persistent link: https://www.econbiz.de/10011460097
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African...
Mbango, Phineas; Phiri, M. A. - In: Journal of governance and regulation : international … 4 (2015) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10011609458
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492