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81
Kundenbindung : Geschäftsbeziehungen im Business-to-Business Marketing
Masche, Ilona
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003406450
Saved in:
82
Erfolgreich verkaufen im B2B : wie Sie Kunden analysieren, Geschäftspotenziale entdecken und Aufträge sichern
Sieck, Hartmut
;
Goldmann, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003473941
Saved in:
83
Long-term orientation as a determinant of relationship quality between channel members
Ryu, Sungmin
;
Moon, Chul Woo
- In:
International business and economics research journal
8
(
2009
)
11
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003919742
Saved in:
84
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.
;
Fong, Duncan K. H.
;
Xu, Susan H.
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
Saved in:
85
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
86
Basking in reflected glory : using customer reference relationships to build reputation in industrial markets
Helm, Sabrina
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 737-743
Persistent link: https://www.econbiz.de/10008737511
Saved in:
87
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
88
Die Wirkung der Marke auf die Kundenloyalität : eine empirische Analyse am Beispiel des Industriegüterhandels
Ahlert, Martin
;
Brock, Christian
;
Vering, Sandra
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 369-380)
.
2008
Persistent link: https://www.econbiz.de/10003588738
Saved in:
89
Customer Relationship Management (CRM) und Konzepte zur Implementierung in B-to-B-Märkte : mit 2 Tabellen
Stührenberg, Lutz
;
Meiners, Norbert
;
Behrens, Jan Henning
-
2008
Persistent link: https://www.econbiz.de/10003700709
Saved in:
90
Kooperation mit innovativen Kunden : Werte schaffen durch Relationship Management
Schrader, Marc Falko
- In:
Wertorientiertes Marketing : Unternehmensressourcen …
,
(pp. 101-114)
.
2008
Persistent link: https://www.econbiz.de/10003618337
Saved in:
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