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Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.; Lorenz, Melanie P.; Roy, Douglas; … - In: Journal of global marketing 37 (2024) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
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How can a quantitative analysis of Kano's model be improved further for better understanding of customer needs?
Kirgizov, Ulugbek Abdumalikovich; Kwak, Choonjong - In: Total quality management & business excellence 33 (2022) 14, pp. 1605-1624
Persistent link: https://www.econbiz.de/10013415859
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
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Conceptualising the framework for effectiveness of customer value co-creation in service innovation
Shah, Tejas R. - In: International journal of services and operations management 31 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011981101
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A study on product innovation portfolio and customer value creation : bridging entrepreneurial risk-taking orientation and marketing performance
Killa, Maklon Felipus - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 2, pp. 80-89
Persistent link: https://www.econbiz.de/10011916607
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Value co-creation through customer engagement in virtual communities for product innovation
Rema, V.; Srivastav, Abhinandan - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 310-325
Persistent link: https://www.econbiz.de/10015063783
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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila (contributor) - 2006
Persistent link: https://www.econbiz.de/10003330427
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Designing for the satisfaction of high-level needs : introducing the ideation need mapping (INM)
Stenmark, Petter; Lilja, Johan - In: The TQM journal : the international review of … 26 (2014) 6, pp. 639-649
Persistent link: https://www.econbiz.de/10010426580
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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923