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Constructing a corporate social responsibility reputation using corporate image advertising
Pomering, Alan; Johnson, Lester W. - In: Australasian marketing journal 17 (2009) 2, pp. 106-114
Persistent link: https://www.econbiz.de/10003886496
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Firm-employee relationship strength : a conceptual model
Herington, Carmel; Johnson, Lester W.; Scott, Don - In: Journal of business research : JBR 62 (2009) 11, pp. 1096-1107
Persistent link: https://www.econbiz.de/10003897357
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Firm-employee relationship strength : competitive advantage through people revisited ; a commentary essay
Tan, Hwee Hoon - In: Journal of business research : JBR 62 (2009) 11, pp. 1108-1109
Persistent link: https://www.econbiz.de/10003897383
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The RBV and value creation : a managerial perspective
Zubac, Angelina; Hubbard, Graham; Johnson, Lester W. - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 515-538
Persistent link: https://www.econbiz.de/10008662671
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The relationship-service-profit chain: conceptual framework and propositions
Herington, Carmel; Johnson, Lester W. - In: International journal of services technology and management 14 (2010) 2/3, pp. 144-162
Persistent link: https://www.econbiz.de/10003997667
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The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
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Signaling intrinsic service quality and value via accreditation and certification
Walker, Rhett H.; Johnson, Lester W. - In: Managing service quality : MSQ ; an international journal 19 (2009) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10009525107
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Does "true" personal or service loyalty last? : a longitudinal study
Bove, Liliana L.; Johnson, Lester W. - In: The journal of services marketing 23 (2009) 3, pp. 187-194
Persistent link: https://www.econbiz.de/10009525754
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Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven; Johnson, Lester W.; Gray, David; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
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Overcoming late entry : the importance of entry position, inferences and market leadership
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 409-429
Persistent link: https://www.econbiz.de/10010512562