Although web pages and sites consist of a multitude of individual cues, this paper argues that marketers need a gestalt approach to understand how consumers perceive online shopping environments. Following a systematic review of the literature on categorizations of online shopping environments,...

Purpose: Experience matters to both shoppers and marketers. It can be the aim of a shopping navigation; the cues of the environment also create an experience. Whilst much is known about how experiences are staged offline, the characteristics of the online medium necessitate a re-examination of...

Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on consumer vulnerability, especially given the unprecedented...