Although we know that firm resources result in competitive advantages, which bring profits to firms, only a few empirical studies have investigated the direct effects on customer value that these resources can bring (Chiu, 2013). In particular, despite the increased focus on retail brand...

In a current era of intense competition, a fast fashion retailer needs to exploit the use of advanced technology such as Radio Frequency Identification (RFID) extensively so as to develop competitive advantage for long term success of the business. RFID technology is particularly significant in...