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Part I. Theoretical Outline -- Chapter 1. Introduction -- Chapter 2. The Digital Transformation as a starting point -- Chapter 3. The approach of the Freiburg School and why it is particularly useful now -- Part II. An Order Challenger -- Chapter 4. A functioning price system -- Chapter 5....
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This study examines how customer-centered management systems contribute to CRM through the use of digital services. The article presents empirical evidence from an online survey of 405 people using digital services living Kocaeli province in Turkey and modelling a system of structural equations...
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digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on …
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