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A longitudinal analysis of the...
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Gender
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13,855
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13,142
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13,026
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11,324
Consumer behaviour
10,056
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9,907
Werbewirkung
7,991
Advertising effects
7,765
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6,623
Social Web
6,405
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6,398
Weibliche Arbeitskräfte
5,717
Women workers
5,684
USA
5,149
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4,841
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4,525
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4,483
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4,286
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4,268
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4,169
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4,096
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3,931
Gender discrimination
3,886
Frauen
3,878
Germany
3,599
Brand management
3,291
Welt
3,278
Markenführung
3,271
World
3,224
Sportveranstaltung
2,498
Schätzung
2,473
Sport event
2,427
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2,426
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2,378
Gender equality
2,336
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2,311
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285
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8
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9,272
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5,736
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5,736
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1,995
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732
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491
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436
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394
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245
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227
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216
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190
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182
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182
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174
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165
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78,167
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6,701
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384
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92
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67
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34
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9
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Holst, Elke
134
Blau, Francine D.
117
Quisumbing, Agnes R.
116
Booth, Alison L.
114
Asongu, Simplice
107
Klasen, Stephan
90
Kumar, Satish
89
Bhalotra, Sonia R.
85
Maennig, Wolfgang
85
Pelsmacker, Patrick de
85
Sutter, Matthias
85
Kahn, Lawrence M.
84
Hamermesh, Daniel S.
82
Eisend, Martin
77
Kaiser, Harry M.
77
Buser, Thomas
71
Gierl, Heribert
71
Nufer, Gerd
70
Tansel, Aysit
70
Zimmermann, Klaus F.
68
Kraus, Sascha
62
McAleer, Michael
59
Chang, Chia-Lin
56
Winter-Ebmer, Rudolf
56
Dreber, Anna
55
Ñopo, Hugo
54
Taylor, Charles Raymond
53
Wrohlich, Katharina
53
Esch, Franz-Rudolf
52
Law, Chun Hung Roberts
52
Azmat, Ghazala
51
Torgler, Benno
51
Ranehill, Eva
50
Wohlrabe, Klaus
50
Anderson, Simon P.
49
Bauer, Hans H.
49
Gang, Ira N.
49
Kreutzer, Ralf T.
49
Seguino, Stephanie
49
Kind, Hans Jarle
48
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National Bureau of Economic Research
442
Economics Research, World Bank Group
225
Institute for the Study of Labor (IZA)
219
World Bank
217
International Food Policy Research Institute (IFPRI)
202
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
194
Springer Fachmedien Wiesbaden
148
eSocialSciences
87
OECD
83
World Bank Group
71
C.E.P.R. Discussion Papers
60
International Water Management Institute (IWMI)
57
IGI Global
35
World Institute for Development Economic Research (UNU/WIDER), United Nations University
35
Université Paris-Dauphine (Paris IX)
34
Edward Elgar Publishing
33
HAL
30
Agricultural and Applied Economics Association - AAEA
29
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
28
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
26
Weltbank
26
Forschungsinstitut zur Zukunft der Arbeit
25
Inter-American Development Bank
24
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
23
Zentralausschuss der Werbewirtschaft
21
CESifo
20
Information Resources Management Association
19
Institute of Social Studies (ISS)
19
Forschungsbasierte Infrastruktureinrichtung "Sozio-oekonomisches Panel (SOEP)", DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
18
EconWPA
17
Faculdade de Economia, Universidade do Porto
17
American Marketing Association
16
Asian Development Bank
16
Fraunhofer-Institut für System- und Innovationsforschung
16
Europäische Kommission
15
Tilburg University, Center for Economic Research
15
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia
14
Economic Growth Center, Economics Department
14
London School of Economics (LSE)
14
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Discussion paper series / IZA
1,185
Journal of business research : JBR
963
IZA Discussion Papers
873
IZA Discussion Paper
617
Journal of advertising research
501
NBER working paper series
442
NBER Working Paper
354
Journal of retailing and consumer services
339
Working paper / National Bureau of Economic Research, Inc.
336
Technological forecasting & social change : an international journal
325
Journal of advertising : official publication of the American Academy of Advertising
324
CESifo working papers
311
Journal of marketing communications
306
International journal of advertising : the quarterly review of marketing communications
302
Feminist economics
298
International journal of advertising : the review of marketing communications
282
Journal of economic behavior & organization : JEBO
276
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
268
Working paper
267
Journal of business ethics : JOBE
256
SpringerLink / Bücher
256
Applied economics
241
International journal of hospitality management
239
International journal of internet marketing and advertising : IJIMA
237
Journal of sport management : the official journal of the North American Society of Sport Management
237
International journal of sport management and marketing : IJSMM
233
Gender in management : an international journal
230
Research policy : policy, management and economic studies of science, technology and innovation
229
Psychology & marketing
226
Management science : journal of the Institute for Operations Research and the Management Sciences
225
Tourism management : research, policies, practice
216
European Sport management quarterly : ESMQ
212
Cogent business & management
209
Sport marketing quarterly : preferred journal of the Sport Marketing Association
201
Journal of advertising
199
Journal of promotion management : JPM
199
Discussion papers / CEPR
197
Sport management review
195
CESifo Working Paper
190
MPRA Paper
187
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ECONIS (ZBW)
79,267
RePEc
5,137
Other ZBW resources
2,857
EconStor
2,672
USB Cologne (EcoSocSci)
1,933
BASE
208
USB Cologne (business full texts)
48
OLC EcoSci
41
ArchiDok
23
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Showing
1
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10
of
92,186
Sort
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date (oldest first)
1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
3
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
4
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
5
Effects of Super Bowl
advertising
on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
6
The impact of brand-event fit in virtual
advertising
on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
7
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
8
A longitudinal content analysis of
gender
portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
9
Cross-media consumption : insights from Super Bowl
advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
Saved in:
10
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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