Narrow search
Showing 141 - 150 of 162,080
Cover Image
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Cover Image
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Cover Image
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Cover Image
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Cover Image
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Cover Image
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Cover Image
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
Cover Image
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Breugelmans, Els; Breiner, Florian; Scheiner, Christian W. - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Cover Image
A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10011591733
Cover Image
The effect of price and trust beliefs on online evaluations
Becerra, Enrique P. - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10003863787