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Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions

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Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in … negatively impacts channel selection intention, whereas brand loyalty and channel pricing advantage have positive effects. In …

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Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer

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When do online consumers shop in an offline store : the moderating effects of product characteristics

Shen, Kathy Ning; Cai, Yuanfeng; Guo, Zhaoyang - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 129-145

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The showrooming phenomenon : it's more than just about price

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Can offline stores drive online sales?

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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness

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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process

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Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective

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