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Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.; Kastanakis, Minas; Rhode, Ann Kristin - In: Journal of business research : JBR 70 (2017), pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
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Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von; Voyer, Benjamin G.; Kastanakis, Minas - In: Journal of business research : JBR 70 (2017), pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; … - 2008
Persistent link: https://www.econbiz.de/10003749007
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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Pleasure, meaning or spirituality : cross-cultural differences in orientations to happiness across 12 countries
Gaston-Breton, Charlotte; Lemoine, Jérémy E.; Voyer, … - In: Journal of business research : JBR 134 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012643478
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In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
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Brand love : corroborating evidence across four continents
Sajtos, Laszlo; Cao, Joanne T.; Espinosa, Jennifer A.; … - In: Journal of business research : JBR 126 (2021), pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
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Transformational effects of social media lurking practices on luxury consumption
Leban, Marina; Seo, Yuri; Voyer, Benjamin G. - In: Journal of business research : JBR 116 (2020), pp. 514-521
Persistent link: https://www.econbiz.de/10012257651
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Constructing personas : how high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle
Leban, Marina; Thomsen, Thyra Uth; Wallpach, Sylvia von; … - In: Journal of business ethics : JBE 169 (2021) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10012436730
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La propension du client à éviter de demander assistance : conceptualisation et développement d’une échelle
Sangle-Ferriere, Marion; Voyer, Benjamin G. - In: Recherche et applications en marketing : RAM 37 (2022) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10013387616