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31
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
32
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
33
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
34
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
35
The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
Reham Shawky Ebrahim
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
Saved in:
36
The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben
- In:
Emerging Markets Journal : EMAJ
9
(
2019
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
Saved in:
37
"They" are or "we" are? : an analysis of
Facebook
interaction effects on brand loyalty
Ho, Ching Wei
- In:
Global business & economics review
18
(
2016
)
5
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
Saved in:
38
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
39
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty
Garza Salgado, Esperanza
;
Royo Vela, Marcelo
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10012179301
Saved in:
40
Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul
;
Verma, Rajesh
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
Saved in:
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