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Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.; Ohu, Eugene - In: Marketing Communications and Brand Development in …, (pp. 229-252). 2022
Persistent link: https://www.econbiz.de/10013274632
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Emotions and behavior regulation in decision dilemmas
Gómez-Miñambres, Joaquin; Schniter, Eric - In: Games 8 (2017) 2, pp. 1-12
We introduce a dynamic model of emotional behavior regulation that can generalize to a wide range of decision dilemmas …. Dilemmas are characterized by availability of mutually exclusive goals that a decision maker is dually motivated to pursue. In … observed between so-called “preferences” revealed in repeated decision dilemmas (e.g., by choosing A over B at time 1, then …
Persistent link: https://www.econbiz.de/10011708855
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Judgements and decision making in consumer behavior : the use of psychophysiological measures to investigate emotions and cognitive responses
Miricǎ, Cǎtǎlina Oana - In: Economics, management and financial markets 13 (2018) 4, pp. 39-44
Persistent link: https://www.econbiz.de/10012028181
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Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory; Scholer, Abigail A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10003860419
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Emotion, adaptive decision making and consumer behavior
Bettman, James R.; Kahn, Barbara E.; Keller, Punam Anand - 2016
Persistent link: https://www.econbiz.de/10011446104
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Is consumer cognition reducible to neurophysiological functioning?
Drugău-Constantin, Andreea - In: Economics, management and financial markets 14 (2019) 1, pp. 9-14
Persistent link: https://www.econbiz.de/10012137546
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Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor; Hennig-Thurau, Thorsten - 2010
Persistent link: https://www.econbiz.de/10009012488
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Compromise effect and consideration set size in consumer decision-making
Yoo, Jaewon; Park, Hyunsik; Kim, Wonjoon - In: Applied economics letters 25 (2018) 8, pp. 513-517
Persistent link: https://www.econbiz.de/10011854998
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Service encounter failure, negative destination emotion and behavioral intention : an experimental study of taxi service
Xu, Jing; Yan, Libo; Mak, Connie K. Y. - In: Tourism management perspectives : TMP 40 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013209329
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A new set of moral dilemmas : norms for moral acceptability, decision times, and emotional salience
Lotto, Lorella; Manfrinati, Andrea; Sarlo, Michela - In: Journal of behavioral decision making 27 (2014) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10010236863