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Social media for health promotion : a visual analysis of "TB Proof" South Africa's Facebook page

Acha-Anyi, Asongu; Acha-Anyi, Paul N.; Asongu, Simplice; … - 2020

various media forms. The purpose of this study was to explore the use of social media (TB Proof South Africa's Facebook page … Africa's Facebook page. An in-depth visual analysis of TB Proof South Africa's Facebook page was carried out over a five …-month period (from 1 February to 30 June 2017). The analysis of TB Proof South Africa's Facebook page was conducted in order to …

Persistent link: https://www.econbiz.de/10012271445

New paradigm of digital marketing in emerging markets : from social media to social customer relationship management

Alavi, Shirin - In: International journal of management practice : IJMP 9 (2016) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10011591714

Online fashion shopping paradox : the role of customer reviews and facebook marketing

Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153

Persistent link: https://www.econbiz.de/10012001293

Marketing communication model for social networks

Klepek, Martin; Starzyczná, Halina - In: Journal of business economics and management 19 (2018) 3, pp. 500-520

communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an … Republic. Social network Facebook was chosen as the most widespread not only locally but also globally. Based on this research …

Persistent link: https://www.econbiz.de/10012174876

Fortune 100 companies' Facebook strategies : corporate ability versus social responsibility

Kim, Sora; Kim, Soo Yeon; Sung, Kang Hoon - In: Journal of communication management : an international … 18 (2014) 4, pp. 343-302

Persistent link: https://www.econbiz.de/10010461472

Determinants of electronic word-of-mouth on social networking sites about negative news on CSR

Garcia de los Salmones Sanchez, Maria del Mar; Herrero, … - In: Journal of business ethics : JBE 171 (2021) 3, pp. 583-597

Persistent link: https://www.econbiz.de/10012546977

When public utilities like to talk on Facebook

Martin, Sebastian - In: Zeitschrift für Energiewirtschaft : ZfE 41 (2017) 4, pp. 311-319

Persistent link: https://www.econbiz.de/10012004080

Are social media companies motivated to be good corporate citizens? : examination of the connection between corporate social responsibility and social media safety

Grygiel, Jennifer; Brown, Nina - In: Telecommunications policy : the international journal … 43 (2019) 5, pp. 445-460

Persistent link: https://www.econbiz.de/10012201070

The social side of sustainability : well-being as a driver and an outcome of social relationships and interactions on social networking sites

Munzel, Andreas; Meyer-Waarden, Lars; Galan, Jean-Philippe - In: Technological forecasting & social change : an … 130 (2018), pp. 14-27

Persistent link: https://www.econbiz.de/10011958226

Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving

Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510

Persistent link: https://www.econbiz.de/10011979102