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Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
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Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra; Snell, Lan; Lee, Wai Jin; Sok, Keo Mony - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
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When and why does competitive psychological climate affect employee engagement and burnout?
Lee, Wai Jin; Sok, Phyra; Mao, Sonariddh - In: Journal of vocational behavior 139 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013494085
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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Can Islam and status consumption live together in the house of fashion clothing?
O’Cass, Aron; Lee, Wai Jin; Siahtiri, Vida - In: Journal of fashion marketing and management 17 (2013) 4, pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
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Conceptualising consumer regiocentrism : examining consumers' willingness to buy products from their own region
Lee, Wai Jin; Cheah, Isaac; Phau, Ian; Teah, Min; … - In: Journal of retailing and consumer services 32 (2016), pp. 78-85
Persistent link: https://www.econbiz.de/10011556631
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How do materialists choose prominent brands in emerging markets?
Siahtiri, Vida; Lee, Wai Jin - In: Journal of retailing and consumer services 46 (2019), pp. 133-138
Persistent link: https://www.econbiz.de/10011980815
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Developing a data breach protection capability framework in retailing
Uddin, Mohammad Rajib; Akter, Shahriar; Lee, Wai Jin - In: International journal of production economics 271 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015049827
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Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009577753