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Casino-induced satisfaction of needs and casino customer loyalty : the moderating role of subjective norms and perceived gaming value

Tsai, Henry; Fong, Lawrence Hoc Nang - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 478-490

Persistent link: https://www.econbiz.de/10012607326

Development and validation of a casino service quality scale : a holistic approach

Bradley, Gregory T.; Wang, Wei - In: Tourism management : research, policies, practice 88 (2022), pp. 1-12

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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos

Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

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Attitudinal and behavioral loyalty amongst casino players in Macau

Prentice, Catherine - In: Services marketing quarterly 34 (2013) 4, pp. 309-321

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Exploring jaycustomer behavior and handling approach in casinos

Fong, Lawrence Hoc Nang; So, Amy Siu Ian; Law, Chun … - In: International journal of contemporary hospitality management 29 (2017) 5, pp. 1403-1425

Persistent link: https://www.econbiz.de/10011732142

The influence of gaming and non-gaming experience on customers' response to the casino

Prentice, Catherine; Ji, Chunli; Li, Kefang - In: Journal of vacation marketing 28 (2022) 4, pp. 455-468

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Exploring the effects of service quality, shipping cost, brand and attitude on consumer’s intentionto choose express courier services in e-commerce

Muljono, Wiryanta; Setiyawati, Sri - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 42-57

, brand, and attitude towards customers' intention to choose ECS on e-commerce. This research was conducted using a … cost and the attitude towards choosing a courier service. However, the analysis indicates that brand has an influence on …'s attitude towards choosing a courier service acts as a mediator between SQ, shipping cost, and brand as regards the consumer …

Persistent link: https://www.econbiz.de/10012199086

Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...

Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138

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The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands

Esmaeilpour, Fariba - In: Journal of fashion marketing and management 19 (2015) 4, pp. 467-484

Persistent link: https://www.econbiz.de/10011502910

What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige

Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ding, Zhengping; … - In: Electronic commerce research 22 (2022) 2, pp. 451-483

Persistent link: https://www.econbiz.de/10013263056