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To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions

Dolnicar, Sara; Freitag, Roman; Randle, Melanie - 2005

A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and the competitiveness of the market environment, a goal that can neither be tackled by purely analytic approaches as there is neither sufficient and undistorted real market data available...

Persistent link: https://www.econbiz.de/10009457587

Not just any volunteers : segmenting the market to attract the high contributors

Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 271-282

Persistent link: https://www.econbiz.de/10003893353

Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future

Randle, Melanie; Dolnicar, Sara - In: Australasian marketing journal 17 (2009) 4, pp. 192-203

Persistent link: https://www.econbiz.de/10003901754

Does cultural background affect volunteering behavior?

Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 21 (2009) 2, pp. 225-247

Persistent link: https://www.econbiz.de/10003856823

Self-congruity theory : to what extent does it hold in tourism?

Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464

Persistent link: https://www.econbiz.de/10009247526

Attracting volunteers in highly multicultural societies : a marketing challenge

Randle, Melanie; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 24 (2012) 4, pp. 351-369

Persistent link: https://www.econbiz.de/10009714684

Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy

Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704

Persistent link: https://www.econbiz.de/10010197486

Increasing civic engagement through market segmentation

Randle, Melanie; Dolnicar, Sara - In: Segmentation in social marketing : process, methods and …, (pp. 129-142). 2017

Persistent link: https://www.econbiz.de/10011557925

Self-congruity and volunteering : a multi-organisation comparison

Randle, Melanie; Dolnicar, Sara - In: European journal of marketing : EJM 45 (2011) 5, pp. 739-758

Persistent link: https://www.econbiz.de/10009231881

Randle, Melanie; Kemperman, Astrid; Dolnicar, Sara - In: Tourism management : research, policies, practice 75 (2019), pp. 66-77

Persistent link: https://www.econbiz.de/10012063564

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