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Self-regulatory focus and advertising effectiveness
Shao, Wei; Grace, Debra; Ross, Mitchell - In: Marketing intelligence & planning 33 (2015) 4, pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
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An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell; Grace, Debra - In: Marketing intelligence & planning 30 (2012) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
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Developing a motivation-based segmentation typology of Facebook users
Shao, Wei; Ross, Mitchell; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 7, pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
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Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra; Ross, Mitchell; Shao, Wei - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda
Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Journal of global information management 30 (2022) 5, pp. 1-25
Persistent link: https://www.econbiz.de/10012799517
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Unfair customer reviews : third-party perceptions and managerial responses
Surachartkumtonkun, Jiraporn; Grace, Debra; Ross, Mitchell - In: Journal of business research : JBR 132 (2021), pp. 631-640
Persistent link: https://www.econbiz.de/10012581646
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Relationships among actors within the sharing economy : meta-analytics review
Barari, Mojtaba; Paul, Justin; Ross, Mitchell; … - In: International journal of hospitality management 103 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209285
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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Consumer motivation and luxury consumption : testing moderating effects
Shao, Wei; Grace, Debra; Ross, Mitchell - In: Journal of retailing and consumer services 46 (2019), pp. 33-44
Persistent link: https://www.econbiz.de/10011980767
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Brand fidelity : a relationship maintenance perspective
Grace, Debra; Ross, Mitchell; King, Ceridwyn - In: The journal of brand management : an international journal 25 (2018) 6, pp. 577-590
Persistent link: https://www.econbiz.de/10011962815