'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

studies. An innovative presentation of experience economics, this is a remarkable collection of new theory and analyses. This … book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics …

marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides … Distinguished Professor of International Marketing, Northwestern University "Services, because of their intangibility, variability … services research and the dominance of services in the world economy, no one book has emerged as a comprehensive guide for …