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ECONIS (ZBW)
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1
The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
Saved in:
2
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
Saved in:
3
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
4
What type of framing message is more appropriate with nine-ending pricing?
Choi, Jungsil
;
Lee, Kiljae
;
Ji, Yong-yeon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 603-614
Persistent link: https://www.econbiz.de/10009579988
Saved in:
5
The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil
;
Myer, Duane W.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 367-380
Persistent link: https://www.econbiz.de/10009530694
Saved in:
6
Regulatory focus as a predictor of attitudes toward partitioned and combined pricing
Lee, Kiljae
;
Choi, Jungsil
;
Li, Yexin Jessica
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
3
,
pp. 355-362
Persistent link: https://www.econbiz.de/10010403222
Saved in:
7
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
8
The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing
Choi, Jungsil
;
Madhavaram, Sreedhar R.
;
Park, Hyun Young
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 251-265
Persistent link: https://www.econbiz.de/10012295829
Saved in:
9
Doing good in another neighborhood : attributions of CSR motives depend on corporate nationality and cultural orientation
Choi, Jungsil
;
Chang, Young Kyun
;
Li, Yexin Jessica
; …
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 82-102
Persistent link: https://www.econbiz.de/10011626880
Saved in:
10
Image-text inconsistency effect on product evaluation in online retailing
Lee, Kiljae
;
Choi, Jungsil
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012025978
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