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Purpose The purpose of this paper is to explore children’s responses to store atmosphere, and the role of parent …-depth interviews with children aged 7-11. Findings This research reveals that the impact of store atmospherics on children’s responses … to store environment and on their behaviour in-store is a complex phenomenon. Children passively and actively respond to …
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Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice. However, little is known about the environmental cues that influence...
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