Ayadi, Kafia; Cao, Lanlan - In: International Journal of Retail & Distribution Management 44 (2016) 10, pp. 1030-1046
Purpose The purpose of this paper is to explore children’s responses to store atmosphere, and the role of parent …-depth interviews with children aged 7-11. Findings This research reveals that the impact of store atmospherics on children’s responses … to store environment and on their behaviour in-store is a complex phenomenon. Children passively and actively respond to …