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9,088
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9,079
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7,014
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6,481
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6,003
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5,582
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5,406
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5,029
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4,931
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4,911
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4,791
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4,759
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4,710
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4,600
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4,571
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4,304
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4,262
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4,250
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Han, Heesup
125
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116
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110
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104
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99
Bauer, Hans H.
92
Wiedmann, Klaus-Peter
86
Lusk, Jayson L.
85
Dwivedi, Yogesh Kumar
84
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84
Foxall, Gordon R.
82
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82
Khare, Arpita
79
Sheth, Jagdish N.
79
Grewal, Dhruv
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Nayga, Rodolfo M.
71
Septianto, Felix
71
Laroche, Michel
68
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67
Bagozzi, Richard P.
67
Pelsmacker, Patrick de
67
Stavins, Joanna
67
Walsh, Gianfranco
65
Paul, Justin
64
Skiera, Bernd
64
Verhoef, Peter C.
64
Wansink, Brian
64
Bruwer, Johan
62
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Ko, Eunju
59
Sutter, Matthias
58
Thaichon, Park
58
Janssen, Maarten C. W.
57
Rajagopal
57
Dennis, Charles
56
Hollebeek, Linda D.
55
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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2,028
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
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Journal of Consumer Marketing
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European journal of marketing : EJM
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Technological forecasting & social change : an international journal
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Journal of business ethics : JOBE
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Journal of fashion marketing and management
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Journal of consumer behaviour : an international research review
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The international review of retail, distribution and consumer research
296
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295
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1,433
RePEc
1,118
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BASE
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48
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date (oldest first)
1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu
;
Shivaprasad H. N.
- In:
Decision : official journal of Indian Institute of …
48
(
2021
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
Saved in:
3
eWOM in online customer support communities : key variables in information quality and source
credibility
Dancer, Hannah
;
Filieri, Raffaele
;
Grundy, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
Saved in:
4
Consumer-generated ads on Youtube : impacts of source
credibility
and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
5
Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
Saved in:
6
The effect of system generated cues on microblog rewarding repost behavior : a source
credibility
perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
Saved in:
7
eWOM via social networking site : source versus message
credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
8
Influencer endorsements : how advertising disclosure and source
credibility
affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
9
Source, message and medium? : the role of personal values in forming
credibility
perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
10
Online product review impact : the relative effects of review
credibility
and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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