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Examining online and brick and mortar store channels switching behaviour among Malaysian consumers

Madahi, Abdolrazagh; Sukati, Inda - In: International journal of electronic marketing and … 6 (2014) 2, pp. 128-163

Persistent link: https://www.econbiz.de/10011347646

Determinants of the channel selection and choice intention : a marketing perspective

Madahi, Abdolrazagh; Inda Sukati - In: Journal for global business advancement : JGBA 9 (2016) 4, pp. 357-389

Persistent link: https://www.econbiz.de/10011664536

Shopping app features : influencing the download and use intention

Sinemus, Kathrin; Zielke, Stephan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1015-1038

Persistent link: https://www.econbiz.de/10013398150

Multichannel shopping well-being : a narrative-based examination

Harris, Patricia - In: Qualitative market research : an international journal 20 (2017) 3, pp. 354-369

Persistent link: https://www.econbiz.de/10011748657

Multichannel shopping : the effect of decision making style on shopper journey configuration and satisfaction

Harris, Patricia; Dall'Olmo Riley, Francesca; Hand, Chris - In: Journal of retailing and consumer services 58 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012430663

Value of local showrooms to online competitors

Samuel, Jayarajan; Zheng, Zhiqiang; Xie, Ying - In: MIS quarterly 44 (2020) 3, pp. 1073-1106

Persistent link: https://www.econbiz.de/10012403936

How to increase multichannel shopping satisfaction? : an adapted Kano based stage-gate approach to select new technologies

Baier, Daniel; Rese, Alexandra - In: Journal of retailing and consumer services 56 (2020), pp. 1-17

Persistent link: https://www.econbiz.de/10012389991

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape

Yang, Kiseol (contributor) - 2015

Persistent link: https://www.econbiz.de/10011302396

Internet retailing as a marketing strategy

Janssen, Maarten C. W.; Noll, Rob van der - 2005

We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...

Persistent link: https://www.econbiz.de/10011343275

The showrooming phenomenon : it's more than just about price

Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43

Persistent link: https://www.econbiz.de/10011695169

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