Similar Search Results

The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust

Yang, Zhilin; Jia, Flora Fang; Cai, Shaohan - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 344-364

Persistent link: https://www.econbiz.de/10010384998

Customer orientation structure for Internet-based business-to-business platform firms

Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23

Persistent link: https://www.econbiz.de/10010419910

Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships

Friend, Scott B.; Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 1, pp. 42-60

Persistent link: https://www.econbiz.de/10011690133

Service business markets : relationship development in the maritime industry

Besson, Ekaterina - In: Journal of business-to-business marketing 25 (2018) 4, pp. 273-297

Persistent link: https://www.econbiz.de/10011956311

Effects of customer equity drivers on customer loyalty in B2B context

Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346

Persistent link: https://www.econbiz.de/10009747467

A reconceptualization of manufacturers' service strategies

Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10010343529

B2B Service Interactions : Do ICT-Enabled Innovations Lead to Enhanced Customer Commitment?

Paguio, Rafael - 2012

ICT provides opportunities for more convenient, more responsive and highly customized information services to business customers as they contact their providers regarding service issues and contract arrangements. This study looks at how ICT-enabled process innovations achieve customer retention...

Persistent link: https://www.econbiz.de/10013114528

Creating trust and commitment in B2B services

Gansser, Oliver Alexander; Boßow-Thies, Silvia; Krol, … - In: Industrial marketing management : the international … 97 (2021), pp. 274-285

Persistent link: https://www.econbiz.de/10013206323

Service innovations' roles in long-term relationships with business customers

Woo, Heeseok; Kim, Kyung Hoon; Kim, Sang Jin; Wang, … - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 457-469

Persistent link: https://www.econbiz.de/10012257915

Determinants of services co-creation with business customers

Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: The journal of services marketing 31 (2017) 2, pp. 85-103

Persistent link: https://www.econbiz.de/10011654583

1
2
3
4
5
6
7
8
9
10
Next
Last